September 10, 2026 - 08:34

Joe Burrow isn't the only one getting ready for Sunday. For businesses in Cincinnati, the surge of fans is their most important time of the year.
Bars and restaurants near Paycor Stadium are staffing up, stocking coolers, and extending hours ahead of the Bengals' first regular season game. Managers say the opener sets the tone for months of packed weekends, and many rely on football season to carry them through slower months.
Downtown hotels report strong booking numbers as out of town fans arrive for the weekend. Parking lot operators are raising rates and reserving spaces. Merchandise shops have spent weeks ordering jerseys and hats, hoping a deep playoff run will keep registers busy into January.
Local leaders point out that game days generate millions of dollars in spending across the region. That money flows to servers, cooks, drivers, and shop owners who depend on the crowds.
For many workers, Sunday will be a long shift rather than a day off. Still, most say they welcome the chaos. A winning team means busier tables, bigger tips, and steady paychecks through the fall.
The Bengals kick off at home, and the city is ready to welcome the rush.
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