Pickleball and pizza: BTS’s Bay Area tour boosts local businesses

May 20, 2026 - 06:15

(KRON) - Members of global K-pop supergroup BTS were recently spotted playing pickleball in Campbell and grabbing pizza in Redwood City, leading to a significant increase in attention and customers for the local businesses involved. The sightings, which occurred during the group's downtime in the Bay Area, have turned these modest establishments into overnight tourist destinations.

Fans, known as ARMY, quickly mobilized online after photos and videos surfaced of the idols enjoying casual activities. The pickleball court in Campbell saw a surge in visitors hoping to recreate the moment, while the pizza parlor in Redwood City reported lines stretching out the door. Owners of both businesses expressed surprise at the sudden spotlight, noting that they had no prior connection to the group.

The economic ripple effect highlights the immense purchasing power of BTS's fanbase. Local shops, hotels, and restaurants in the vicinity have also benefited from the influx of visitors. While the group's official schedule remains private, this unplanned tourism boost underscores how celebrity presence can transform small businesses. For now, the pickleball court and pizza shop are embracing their fifteen minutes of fame, with staff saying they are grateful for the support but hope the hype does not disrupt their regular operations.