UTA CEO David Kramer Discusses the Importance of Diversification in the Agency Landscape

June 28, 2025 - 01:45

In a recent conversation at Cannes Lions, UTA CEO David Kramer emphasized the critical role of diversification for the agency amidst the ongoing challenges in Hollywood. He articulated that the entertainment industry has undergone significant transformations, prompting agencies to adapt and expand their services to remain competitive.

Kramer pointed out that the traditional boundaries of the agency business are shifting, stating, "The playground has expanded in so many ways." This expansion has opened up new opportunities for agencies to tap into various sectors, including digital content creation, brand partnerships, and international markets. By diversifying their offerings, agencies can better serve clients and navigate the complexities of a rapidly evolving landscape.

Kramer also highlighted the importance of embracing new technologies and platforms, which have become essential tools for reaching audiences effectively. As the industry continues to evolve, he believes that a proactive approach to diversification will be vital for agencies looking to thrive in the future.