How lessons learned from NFL Draft can benefit business during World Cup

June 8, 2026 - 01:37

Kansas City is no stranger to hosting massive sporting events, and according to KC 2026 CEO Pam Kramer, the lessons learned from the NFL Draft are directly applicable to the upcoming World Cup. Kramer explained that the city's successful handling of the draft in 2023 provided a blueprint for managing crowds, logistics, and local business engagement on a global scale.

One key takeaway was the importance of early collaboration between city officials, event organizers, and local businesses. During the draft, Kansas City saw a surge in foot traffic that benefited restaurants, hotels, and retail shops. Kramer noted that businesses that prepared in advance by extending hours, hiring temporary staff, and marketing their proximity to event zones saw the biggest returns. For the World Cup, she advises a similar approach but on a larger, more international level.

Another lesson was crowd flow management. The draft taught the city how to create designated viewing areas, manage street closures, and keep pedestrian traffic moving without overwhelming local infrastructure. Kramer emphasized that these strategies will be crucial for the World Cup, which will draw even larger and more diverse crowds.

Finally, Kramer highlighted the power of community buy-in. During the draft, local volunteers and residents played a huge role in creating a welcoming atmosphere. For the World Cup, she believes that same spirit of hospitality will be essential for turning visitors into repeat tourists and boosting long-term business growth.