Ford Partners with Carhartt to Attract New Auto Technicians

January 14, 2026 - 04:28

In a strategic move to address a significant talent shortage, Ford is collaborating with Carhartt to provide free work gear to mechanics. With 5,000 open positions across its dealerships, the automotive giant is keen to enhance its workforce and ensure that skilled technicians are available to meet the growing demands of the industry.

The partnership aims to promote the profession of auto technicians, highlighting the importance of skilled labor in maintaining and servicing vehicles. By offering high-quality Carhartt gear, Ford hopes to not only attract new talent but also retain existing employees, thereby fostering a more engaged and motivated workforce.

This initiative comes at a time when the automotive sector is facing challenges in recruiting and retaining skilled workers. As the demand for automotive services continues to rise, Ford's proactive approach may serve as a model for other companies seeking to bolster their technician pipelines and ensure they remain competitive in the evolving market.