Embracing Local Commerce Ahead of Small Business Saturday

November 24, 2025 - 10:36

In a remarkable display of resilience, a plaza in Norwich is celebrating its recovery from last January's devastating storm that caused significant flooding. As Small Business Saturday approaches, local businesses are eager to showcase their offerings and attract customers. Among them is Small Potatoes, a charming gift shop owned by Erica Sullivan.

Sullivan emphasizes the uniqueness of her products, stating, "Everything is unique. There’s something for everybody." This sentiment resonates throughout the plaza, where various businesses are preparing to welcome shoppers. The community's spirit shines as local entrepreneurs come together to support one another and promote their diverse range of goods and services.

Small Business Saturday not only highlights the importance of shopping locally but also serves as a reminder of the strength and determination of small business owners. As Norwich continues to recover and thrive, residents are encouraged to explore their local shops and contribute to the revitalization of their community.