Challenges Loom for Small Retailers in Virginia, Say Business Owners

September 14, 2025 - 05:05

Kaycee McCoy, who operates two small businesses in Norfolk, is keenly aware of the shifting landscape in the retail industry. She was among approximately 200 participants at the third Virginia Retail Matters event, hosted by the Retail Alliance at The Westin hotel in Virginia Beach Town Center. This gathering centered on the unique challenges faced by small brick-and-mortar establishments in Virginia.

The event provided a platform for small business owners to discuss their experiences and concerns, particularly in light of economic uncertainties. Many attendees expressed worries about rising costs, changing consumer behaviors, and the ongoing impact of digital commerce on traditional retail. The atmosphere was a mix of camaraderie and concern, as owners shared strategies for adapting to these challenges while also seeking support from the community and local government.

As the retail landscape continues to evolve, the insights gained from this event may prove crucial for small business owners navigating these turbulent times. The resilience and creativity of Virginia's small retailers will be key in overcoming the hurdles they face in the coming year.