CBF attends event with Brazilian business leaders in the USA

March 1, 2026 - 00:14

The Brazilian Football Confederation (CBF) took a significant step in strengthening international ties at the inaugural "Kick Off! Brazil in Miami 2026" event. Represented by Bruno Costa, head of the CBF's international office, the confederation engaged with a select group of Brazilian and American business leaders to discuss the growing synergy between sports and commerce.

The gathering served as a strategic platform, focusing on the opportunities presented by the upcoming 2026 FIFA World Cup, which will be hosted across the United States, Canada, and Mexico. Discussions centered on promoting Brazilian football's brand, exploring potential partnerships, and fostering investment avenues linked to the sport's immense global appeal.

This proactive move by the CBF underscores a modern approach to football administration, recognizing the importance of commercial and diplomatic relationships off the pitch. By connecting directly with the business community in a key international market, the confederation aims to build a solid foundation for future collaborations. The initiative highlights Brazil's intent to not only compete on the field in 2026 but also to play a leading role in the broader economic and cultural narratives surrounding the world's largest sporting event.