Atlanta Pastor Calls for 40-Day Fast from Target Over DEI Policy Changes

March 6, 2025 - 11:26

A pastor in the Atlanta area is rallying his congregation to abstain from shopping at Target for 40 days in response to the company's recent decision to roll back its Diversity, Equity, and Inclusion (DEI) initiatives. The pastor expressed that this move by Target feels like a "betrayal" to the values of inclusivity and support for marginalized communities.

The call for a fast is part of a broader movement among some faith leaders who believe that companies should uphold their commitments to social responsibility. The pastor emphasized that the fast is not just about boycotting a retailer but is also a spiritual exercise aimed at raising awareness about the importance of DEI efforts in corporate America.

Members of the congregation are encouraged to reflect on their shopping habits and consider the implications of supporting businesses that do not align with their values. The pastor hopes this initiative will spark a larger conversation about corporate accountability and the role of faith in social justice.