24 Seven Streamlines New Business Push Across Three Agencies

September 23, 2026 - 21:53

The talent and marketing services firm 24 Seven has restructured how it brings in new clients, folding the business development efforts of three of its agencies into a single operation. SketchDeck, Markacy and Futureman will no longer pitch themselves separately. Instead, the company's new business team will present them as a combined offering, letting prospective clients choose any mix of the three that fits their needs.

The shift reflects a broader trend among holding companies and agency groups looking to simplify how they sell to brands. Rather than forcing clients to navigate multiple pitches and separate contacts, 24 Seven wants one point of entry that can scale up or down depending on the scope of work. A client might want only creative production from SketchDeck, or performance marketing from Markacy, or talent representation through Futureman. The new structure allows all three to be positioned together without requiring a full package deal.

Executives at the firm say the consolidation is meant to reduce friction in the sales process and give clients a clearer view of what the group can offer. The three agencies will keep their individual identities and leadership, but their growth teams will now report through a unified new business function. It is a practical move at a time when brands are scrutinizing agency rosters and looking for fewer, more capable partners rather than a long list of specialized shops.